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Design Thinking

You Don’t Need To Be A Designer.

Design Thinking is a process in which we seek to understand the customer, challenge assumptions, and redefine opportunities in an attempt to find alternative strategies and solutions. These new ideas might not be instantly apparent with our initial level of understanding from previous experiences, but it is a powerful solution-based approach to solving problems. Think of it as a way of thinking and working combined with a collection of hands-on methods.

Design Thinking arises from a deep interest in an understanding of the people for whom products and services are being designing for. It helps us observe and develop compassion for the customer. Design Thinking helps us question everything: the problem, assumptions, and implications. It is extremely useful in tackling problems that are poorly defined by re-framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach to prototyping and testing. Design Thinking also involves ongoing experimentation: sketching, prototyping, testing, and trying out concepts and ideas.

WHO IS BRUCE?

There are few people you’ll meet who can claim to have been a successful Management Consultant, Entrepreneur, Restaurateur, Executive Creative Director, Designer, Marketer, and IT Professional.

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