Develop Ideas And A Culture Of

Innovation

Innovation puts companies on the offensive.

Building a culture of innovation is a path to sustained growth. Failure to innovate is the road to obsolescence. The reputations of many great companies were often written while they were industry leaders, even dominators; with innovation teeming through their culture. But what happened to Kodak, Motorola, and many others as they fell behind just as their competition innovated?

A culture of innovation is fundamentally different from one that emphasizes cost cutting or growth through acquisition. Innovation leaders have a different set of skills, attitude, and motivation. The M&A leader is a transactional deal maker. The innovator is rarely ever the lone genius but is effective at encouraging the skills of others needed to build innovation into a culture. Collaboration is required; failure comes often. Innovation leaders push uncertainty and have an open mind and are usually receptive to ideas from a wide variety of disciplines. They have studied innovation and created processes so that it can be repeated and taught. And, they have the tools to pinpoint and manage the risks.

Companies cannot build a culture of innovation without cultivating people who do.

Innovation is not just about product development, either. Innovation practices can be used to drive everything from improved processes to cost-cutting.

I can help whether you simply need a few group innovation sessions to help develop new ideas, or you are looking to develop a deep-seated innovation culture within your organization.

5 Reasons Every Company Needs To Innovate Now.

1. COMPETITION

In today’s business climate, the playing field is gigantic. The competition is everywhere. Blame it on the internet, globalization, and Millenials, but clients can immediately search for better everything. If you’re not innovating, your business will suffer.

2. IT’S A SNOWBALL

Have you noticed how every smartphone comes out with a new model each year? The iterative process of innovation inspires creators to think one step ahead. The result is a culture that constantly asks, and answers, the question of how things can be done better. With each new innovation, a company learns new ways to adapt to their customer and anticipate their future needs. This process of raising the bar affects the entire market and in turn, let’s no one settle for stagnation. The idea or component that got left out of this year’s release because it was too soon or too complex or too expensive should already be in the drawing for next year’s product.

3. NEW, YOUNGER, CUSTOMERS EXPECT IT

Every successive younger generation has an expectation that your company, its people, and its products are going to reflect the modern, always on, easy-to-access, and socially connected ideas they’ve grown up on. Get used to it and start doing something about it.

4. BETTER IDEAS

As your customer base changes to a younger audience, so should your company. Innovation extends to how you involve your customers in the ideation process. Customers, through their experience of using your product, expect to have a voice in solving your company’s challenges. Allowing outside innovators encourages devotion and contribute to your next big idea.

5. BE COOL

It should not surprise you that when a company innovates, it gets attention. Job seekers are more drawn to companies that embrace change and encourage ideas. One reason start-ups are so appealing is they spurn the traditional, hierarchical work structure. This cultural business model comes in many forms, but ultimately it is about creating an environment full of people who are willing to identify a problem and find creative solutions. It’s a win-win for morale, creativity, and brand perception.

WHO IS BRUCE?

There are few people you’ll meet who can claim to have been a successful Management Consultant, Entrepreneur, Restaurateur, Executive Creative Director, Designer, Marketer, and IT Professional.

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