Part-Time Executive.
Full-Time Results.

Get your Strategy, Brand, Marketing, and Product offering on track with a seasoned Executive.

Additionally, one of the most significant secondary benefits of hiring a fractional executive is the impact on the existing team. You’re giving them a seasoned leader who needs to quickly right the ship and get results. The resulting productivity and collaboration often pay dividends for years to come.

Short or Long-term

Do You Need A Fractional Executive?

Typically I get calls for Fractional Executive services from companies that…

  • Have you outgrown your operating model and need to level up?
  • Do you have a great manager in place, but who is missing the leadership or strategic skills of an Executive.
  • Can your CEO no longer do it all themselves? Delegate strategic, research, operational or marketing duties to focus on mission critical issues – and being the leader of you organization.
  • Do you need Executive level services but aren’t quite ready for the cost of a full-time Executive?
  • Have a vacancy that may take a long time to fill, especially in this tight labor market?

If I Don't Get Results

Fire Me.

Underperforming Executives can be difficult and costly to get rid of. But if you need to pivot, change priorities, or need a different skill-set we easily can go our separate ways.

PS. I’ve never been fired.

100's of Clients

Large & Small

Responsibilities

Interim Executive.

The core responsibilities of an Interim Strategy & Marketing Executive…

  • Contribute to a company’s overall strategy
  • Drive revenue by increasing sales through marketing activities
  • Develop or realign the structure of the business and it’s departments
  • Understand changing market dynamics
  • Knowledge of marketing principles, brand, product, and service management
  • Negotiate contracts
  • Direct and Approve marketing campaign ideas
  • Coordinate efforts with the company’s financial, product, sales, and branding goals
  • Undertake market research studies and analyze the results to better understand the market and customer tastes
  • Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.
  • Market research, pricing, product marketing, marketing communications, advertising, and public relations.
  • Plan, direct, and coordinate budgets to meet organizational goals
  • Plan advertising, branding, email, and social media campaigns to create interest and drive sales

“Weak leaders often have many justifications for why a fractional executive is the wrong answer.”