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Contribute to a company’s overall strategy
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Drive revenue by increasing sales through marketing activities
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Develop or realign the structure of the business and it’s departments
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Understand changing market dynamics
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Knowledge of marketing principles, brand, product, and service management
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Negotiate contracts
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Direct and Approve marketing campaign ideas
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Coordinate efforts with the company’s financial, product, sales, and branding goals
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Undertake market research studies and analyze the results to better understand the market and customer tastes
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Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.
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Market research, pricing, product marketing, marketing communications, advertising, and public relations.
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Plan, direct, and coordinate budgets to meet organizational goals
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Plan advertising, branding, email, and social media campaigns to create interest and drive sales