Fractional | Bruce Marsh

Part-Time Executive.
Full-Time Results.

Get your Strategy, Brand, Marketing, and Product offering on track with a seasoned Executive.

Additionally, one of the most significant secondary benefits of hiring a fractional executive is the impact on the existing team. You’re giving them a seasoned leader who needs to quickly right the ship and get results. The resulting productivity and collaboration often pay dividends for years to come.

Short or Long-term

Do You Need A Fractional Executive?

Typically I get calls for Fractional Executive services from companies that…

Have you outgrown your operating model and need to level up?
Do you have a great manager in place, but who is missing the leadership or strategic skills of an Executive.
Can your CEO no longer do it all themselves? Delegate strategic, research, operational or marketing duties to focus on mission critical issues – and being the leader of you organization.
Do you need Executive level services but aren’t quite ready for the cost of a full-time Executive?
Have a vacancy that may take a long time to fill, especially in this tight labor market?

If I Don't Get Results

Fire Me.

Underperforming Executives can be difficult and costly to get rid of. But if you need to pivot, change priorities, or need a different skill-set we easily can go our separate ways.

PS. I’ve never been fired.

100's of Clients

Large & Small

Responsibilities

Interim Executive.

The core responsibilities of an Interim Strategy & Marketing Executive…

Contribute to a company’s overall strategy
Drive revenue by increasing sales through marketing activities
Develop or realign the structure of the business and it’s departments
Understand changing market dynamics
Knowledge of marketing principles, brand, product, and service management
Negotiate contracts
Direct and Approve marketing campaign ideas
Coordinate efforts with the company’s financial, product, sales, and branding goals
Undertake market research studies and analyze the results to better understand the market and customer tastes
Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.
Market research, pricing, product marketing, marketing communications, advertising, and public relations.
Plan, direct, and coordinate budgets to meet organizational goals
Plan advertising, branding, email, and social media campaigns to create interest and drive sales

“Weak leaders often have many justifications for why a fractional executive is the wrong answer.”